Home NEWS GCTU unveils corporate cloth as part of rebranding the institution

GCTU unveils corporate cloth as part of rebranding the institution

Source: Ben LARYEA

As part of the drive to rebrand the Ghana Communication Technology University (GCTU) after it became a full-fledged public institution of higher learning, the university authorities have unveiled a brand new cloth for management, staff and students at a ceremony at the Tesano campus in Accra.

Speaking at the event, the Vice Chancellor of the university, Prof. Emmanuel Ohene Afoakwa said the cloth symbolizes the institution as a family and explained that the cloth comprises of staff and student versions.

He said the gesture forms part of the steps that management is putting in place to identify the university in every working endeavour and therefore urged all to wear as a Friday attire in the discharge of duties.

The Vice Chancellor however called on all to wear the new cloth on the occasion of his investiture ceremony and explained that the occasion will be historic as the first VC of the university therefore brand yourselves with the cloth on that memorable day.

The Acting Director, Human Resource, Emmanuel Agyepong in a remark said management worked tirelessly to finally settle on the new cloth adding that the significance of the brand will create a big GCTU family.

According to him, the cloth will rebrand the entire workforce of the university and will bring to the fore a sense of belonging among the GCTU fraternity and will also demonstrate ambassadors of the institution both within and outside the campus.

For his part, the Interim Registrar of GCTU, Mr. Nii Adotei Abrahams, said the traditional cloth also falls in line with the Wear Ghana and Eat Ghana initiatives by government to promote the country’s wax prints.

“The attire demonstrates the goals and values of the university and therefore urged all stakeholders to uphold and exhibit the said objectives in all jurisdictions,” he said.


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