The Chief Executive Officer (CEO) of premium spirit brand, Aphro, Charles Kojo Bucknor, has stated that the implementation of the African Continental Free Trade Agreement (AfCFTA) will help Aphro to gain presence, scale and market share across Africa.
He made this known after receiving the Spirit of the Year award at the just organized Ghana Beverage awards ceremony.
Mr Bucknor explained that his team’s vision of making Aphro Spirit a global brand: “Aphro is a product proudly made in Ghana. We believe the Africa Free Trade Agreement will be a significant enabler to the Aphro product gaining presence, scale and market share across the continent; our application to this convention is currently underway. This recognition by the organizers of the award, the Global Media Alliance Group, in our maiden year of operation is an honour and testament to the quality of product and innovation of the team behind the product. I would like to take this opportunity to thank them and extend an ode to our ancestors- Aphro to the world!”.
According to him, “Aphro is not the palm spirit our ancestors knew. We have refined the quality and flavour profile; it is triple distilled and further infused with tropical fruits, herbs and spices indigenous to the African region. These, coupled with Aphro’s unique branding, and ability to be enjoyed by both young and old has made the Aphro Spirit resonates across generations”.
Aphro, an unapologetically African spirit, was adjudged the Spirit of the Year in Ghana. The win was announced this weekend at the 2020 Ghana Beverage Awards, organized virtually as a result of the Covid-19 pandemic.
The made-in-Ghana triple distilled spirit won the prestigious award just after a year of retailing on the Ghanaian market.
Aphro Spirit is available in two flavours: the Moor (Ginger Spice) and the Nubi (Pineapple Passion), in 25ml, 200ml and 750ml sized packaging. The premium palm spirit’s taste and distinctive branding were recognised by President Nana Akufo Addo in his second inaugural speech, during which he boasted that Aphro can “compete in the most sophisticated markets in the world”.
Aphro Spirit was launched in Ghana in a star-studded event in December 2020. The Spirit is now one of the country’s fastest-growing high-end alcoholic beverages in the country.
Aphro’s “soft launch” in Nigeria in April 2021, demonstrated the Brand’s accelerated growth and pan African appeal. The beverage’s pre-orders reflect the fact that Nigeria will be a pivotal market for this product amongst the upwardly mobile and affluent.
The pre-launch tasting of Aphro in Lagos, hosted at stylish E Bar Metro in the Admiralty Way area of Lekki, was met with significant enthusiasm and market acceptance. Mr Chike Agbakoba Obinna, The Owner of E Bar metro and the View Hotel stated that “Aphro has the potential to be a market leader in Nigeria and the product packaging to rival any global brand that is available for sampling at our venues”.
About Aphro Beverages
Aphro Beverages is an African beverage and lifestyle company currently headquartered in Accra, Ghana. It is the brainchild of a group of African business professionals and entrepreneurs and is 100 per cent self-funded by that consortium. It will also operate as a Free-zones entity to export much of the product to the rest of Africa and the diaspora. Aphro is available in select retail outlets in Accra such as; Say Cheers, CityDia, Baatsona Total, Evergreen Supermarket, Wine Shoppers and at Daddy’s Lodge in Kumasi.
